Etsy Strategic Campaign

Etsy is an online marketplace where products are uniquely hand-made. My class was challenged to work with a group to create a strategic campaign to remain successful amongst its competitors. Taking the role of creative director, I specialized in visual presentation and the two creative concepts. The creative concepts highlight the everyday items consumers can get from Etsy and, thus, change the company's brand perception.

Loks Final Presentation - Portfolio.pdf

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